Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Brand and Supplier Services with Matt Lolli - how brands and suppliers support local bike shops digitally
Matt Lolli came to Workstand after a long career working in successful bike shops. Matt works with brands and suppliers who want to use Workstand technology and services to support local bike shops in growing sales and better serve their customers.
Here’s a high-level overview of Brand & Supplier services that we’ll be discussing in detail later in the episode.
- Why do brands and suppliers choose to engage with us?
- What is in it for merchants?
Catalog Enrichment
- Cornerstone of our service - adds products to the Workstand library
- Reduces work for dealers - allows them to devote more time to what they’re good at
- Free for brands & suppliers
Price Integrity
- Updates your pricing (MAP + MSRP) across our ecosystem with a single file upload to correct accidental pricing violations
Supplier Sync
- Allows dealers to display an expanded inventory assortment they don’t have room to stock, or are sold out of, that is available in a supplier’s warehouse.
Supplier Fulfillment
- Allows dealers to capture sales transactions online and pass the fulfillment process to their suppliers.
- Suppliers get more sales activity out of their existing network of dealers, and by leveraging their logistical excellence, get products into the hands of customers faster & more efficiently.
Buy Local Now
- Product location integration that connects ready-to-buy consumers on a brand’s consumer-facing website with stocking dealers nearby.
- Retailers need not be a subscribing hosted dealer to be included in the search results (Free BLN Accounts)
Buy Local Now PRO
- We offer brands a twice daily report that shares dealer’s stocking levels down to the SKU level (QOH).
Partner Pages
- Workstand can build marketing campaigns using a brand’s assets to promote and amplify product launch, national campaign style sales, evergreen brand pages, and more.
Wrap up
- How can brands and suppliers get involved? Email matt.l@workstand.com
- What should individual merchants do if they work with a brand that isn’t working with us yet but should be? Tell the brands to reach out to Matt!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.