Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
September Bicycle Industry Update with Ryan Atkinson
September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.
- Site traffic remains strong at +7%
- Google search volume for “bike shop” comparable to last year
- Total ecommerce sales +7%
- Typical dealer ecommerce sales -11% (leading indicator for industry)
- 1,800 fewer click & collect orders than August = less retail traffic
- Nerd Collective
- Stock to Sales ratio (retail and supplier)
- Discounting
The Pro’s Closet will close in October
Employees and clients impacted by Hurricane Helene - buy DeFeet socks
- 3 employees
How to Thrive this Holiday Season - webinar with NBDA
- Thursday 11 am MTN
- Focus on ways to create more selling opportunities this season
- Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
- Digital marketing + Google
- Efficiency and effectiveness will be a priority
Keep up with website and POS features new releases
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...