Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads
Workstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so we thought we’d hit the highlights of that meeting today.
Custom Websites - it’s about more than just design
- Content Planning
- Organic Search
- Paid Search Destination
- Sales metric improvements
- Average Order Value
- Revenue Per Session
- Conversion Rate
- In-store traffic and sales
Data Management
- What if my Point of Sale data isn’t great?
- Would it make more sense to manage website inventory manually?
- Does all that supplier data clutter up the shopping experience?
Point of Sale
- Why did we build ours and who do we expect will use it?
- POS doesn’t have to be complicated.
Tech Tip: If you’re already a Workstand website client, our POS features are live in your admin now. Take a look, particularly at how simply an in-store sale can be yet how powerful with all of your suppliers on tap. Check out your Template Publisher and Theme Editor to personalize your look. Let’s talk about custom if you want to go from personalized to customized. Finally, how are you performing relative to those metrics we talked about?
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...