In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning up your website, updating settings, and ensuring a fresh, spring-like feel to attract customers. Recommendations included activating the shopping cart feature and utilizing Google Local Shopping Ads to boost sales.
https://blog.workstand.com/spring-2024-marketing-playbook
https://workstand.com/help/google-shopping
We touched on the significance of automated post-purchase email campaigns and maintaining consistent communication with customers through newsletters and engaging social media content. Julie emphasized the value of simplifying content, making it visually appealing, and ensuring it aligns with the brand's personality.
Additionally, we explored the role of incorporating brand content, such as product launches or collaborations, to enhance your website's appeal and keep customers informed about new arrivals. The conversation highlighted the ease of implementing pre-designed content to give your website a fresh look without overwhelming yourself with intricate details.
As we wrapped up, we encouraged listeners to explore the available resources on our website, engage with our marketing agency for personalized guidance, and stay tuned for future episodes where we'll have our President, Ryan, back to share his industry insights. Julie's expertise and practical advice provided a comprehensive guide to revamping your marketing strategy for the upcoming season.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...