Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility)
- Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented determines to a large extent what you will sell (or not sell) online AND in your store. Get it right!
- If you aren’t displaying what matters to you, what value proposition your store offers, what services you offer, products consumers care about, you just can’t win search and you can’t matter to most consumers.
- The goal is to win searches - for every person who just decides to wander into a store and see what’s there, there are hundreds or even thousands who never saw or considered a store because they have poor or no search visibility. Google matters.
- When consumers do find your website, will they be impressed and convinced of your professionalism? A catalog full of products with prices and availability BUT no way to purchase them is a gigantic roadblock and likely a red flag to shoppers. They won’t just decide to drive down to your store to find out if they can buy what they want, they’ll simply move on to a result that offers what they want in the way they want it.
- What to do.
- Ensure your website is shoppable in a sensible way. Categories grouped, navigation is simple and intuitive, catalog is accurate, services are clear, and pricing and availability are clear for everything you offer.
- All content should look good on all devices.
- Payment options and delivery options should be as plentiful as you can manage.
- Ask for help. Our Client Success team will help with training and pointing you in the right direction. Our Marketing Agency team will simply do the work for you.
- Tech Tip: I think today’s tip is to do all that stuff we just talked about. Do it now. It will make you money.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...