Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Website Homepage Merchandising is Valuable Marketing
Homepage merchandising is a popular topic here at SmartEtailing and we spend a lot of time talking about it. Homepages, far and away, receive more visits than any other page on your site so it is important to display the content there that tells the story that consumers need to hear about your business. We (Ryan Atkinson, President + Co-Owner - Suzie Livingston, Marketing + Communications - Mark Still, Business Development) talk through general and seasonal merchandising tips and best practices and how to make the most of the time you have to devote to this important activity.
REI.com remains a prime example of successful homepage merchandising and it's worth noting that you can do pretty much all of the same things REI does to ensure your site is an attractive result for search and a valuable resource for your customers. It's also interesting that in the very short time from when this episode was recorded to this is being typed, REI has already remerchandised their homepage.
That's what's Up Next!
If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.
We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.
If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.
#email marketing #marketing #bikeshopwebsites #merchandising
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...